A dedicated team of doctors, entrepreneurs and ecommerce specialists
What if you could make decisions based on data instead of brand name?
Living with a skin condition, you know that all skin types are different. Products that work on your friend, don’t necessarily work on you.
The skincare market is a jungle to navigate in - but HelloSkin is changing this!
Before a product becomes available on HelloSkinShop.co.uk, our team of PhD’s research all products and ingredients for scientific evidence in relationship to the specific skin condition.
If you have a skin condition, you have our full attention. We want to give you the best product recommendations but…. we also need your help.
To provide you with the best guidance, we need information on how the specific products work for you. This way we get knowledge on the possible efficacy of the ingredients in the products, and are able to help people with similar skin conditions and symptoms as you.
Therefore, after your purchase on HelloSkinShop.co.uk we will ask you about your condition - and it’s entirely optional to answer. After 30 days we'll follow up to hear about the effect of your product, and that’s it. You will then help us understand what you are living with every single day and at the same time you’re making a difference for others.
We are a versatile team of dedicated people striving to make life easier for people living with a skin condition.
Co-founder & CEO
Co-founder & Head of Market Expansion
Medical Director Ph.D., M.Sc.
Anders Daniel Andersen
Head of Medical & Science Ph.D., M.Sc.
Head of Growth
Chief Happiness Officer
Head of Data Science
Scientific Advisor MSc. Molecular Biology
Country Manager UK
Medical Associate Cand.med.stud
Medical Specialist MD
Troels Ravn Bærentzen
PV, Regulatory & Compliance
Head of Global Operations & Finance
HelloSkin - our journey, our fight
We launched HelloSkin on the 4th of July, 2016. This marked the end of a long journey of exploring, talking to, and learning from people living with psoriasis. A journey that sparked a passion in us for this cause.
Our journey started when we realised that there was no dedicated online store focusing on psoriasis, and that existing stores are lacking transparency and depth in product information. We want to change this.
We decided to build a store providing non-prescription products, nutritional supplements and accessories serving the need of people with psoriasis conditions.
Our vision was to perform the most thorough research on every single product or item that we add to the store. We set out to develop a web store where people can make calculated purchase decisions based on transparent and objective product information.
For 3 months we co-developed and tested HelloSkin together with people living with psoriasis. The 4th of July 2016 marked the end of developing HelloSkin Psoriasis Store and the beginning of continuous improvements and a battle towards building a better web store every single day based on the inputs we get from the experts - you.
Our hope is to get support from the psoriasis community to make this a destination that reflects help, transparency and guidance.
Our research approach
A product has ingredient evidence when one or more ingredients have been scientifically tested in people with psoriasis, eczema or acne and found beneficial.
A product has product evidence when the product has been scientifically tested in people with psoriasis, eczema or acne and found beneficial.
Best in category
A product is awarded this badge when it has the highest user rating in its product category.
A sweet love affair between HelloSkin and LEO Innovation Lab
Innovating to improve life of people with skin diseases
HelloSkin is developed by LEO Innovation Lab, an independent unit established by LEO Pharma as part of a long-term strategic decision to focus on patients’ needs.
We do not develop medical treatments, but we look at all the aspects of daily life that can affect a person with a skin condition.
LEO Pharma is owned fully by the LEO Foundation with no shareholders. The profits are reinvested in developing new solutions to support the overall mission:To help people achieve healthy skin.
The unique ownership structure makes it possible to run a unit like LEO Innovation Lab with the goal of making a difference for people living with a skin condition.
You can also explore other psoriasis focused projects by LEO Innovation Lab
QualityCare™ is a free personalised support programme for people living with psoriasis with over 60,000 members worldwide. Features include the Blogger Universe with real stories from real people, advice on Diet and Nutrition as well as a Stress Management programme. The QualityCare™ programme also features the MyPso app, where you can log symptoms and triggers, map trends and progress and download results to share with your doctor. Sign up today for free meaningful support on everyday topics that are important to you: Click here
PsoHappy is the first digital study measuring happiness for people living with psoriasis. PsoHappy aims to document the effect of psoriasis on the levels of happiness that people experience. We want to be active advocates for addressing happiness inequalities that may affect people with psoriasis.