E45 products are made by Crookes Healthcare, a division of Reckitt Benckiser, the large multinational consumer goods company based out of Slough, in England. The brand is one of the most established names in dry skin treatments in the UK market. E45 cream was first made in 1952, in response to a request for a cream that would soothe and protect the skin. It soon became apparent that it was a useful treatment for dry skin conditions.

Originally it was sold only to hospitals but in the early 1980s it became available over the counter in pharmacies and other retail outlets.

Over the years the range has expanded from the original cream to include other products beneficial for dry skin conditions. This includes bath additives, lotions, hand creams, scalp care treatments, and baby eczema products.

At HelloSkin we focus on the range of cleansing emollients and moisturisers, as well as the E45 dermatological and itch relief creams.

These treatments focus on managing the symptoms of irritated skin conditions, such as the dry, red and itchy patches associated with eczema, dermatitis, and psoriasis.

With detergent and fragrance-free ingredients, these E45 products are designed for use on a variety of different skin types.

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