Creams are easy to spread over sore skin, are quickly absorbed into the skin, and do not stain clothing. Many people prefer creams for daytime use. Creams are a slightly thicker and greasier in comparison to lotions. Because of their relatively high lipid content, creams can be a good daytime choice for dry skin. For maximum effect, creams should be reapplied every 3-4 hours if possible, or whenever your skin feels dry. Creams are often the preferred choice for day-to-day use.